QBE / wheels / tvc
I directed this tvc through ShotBox for agency SOSS Creative and QBE Insurance. The tvc was commissioned to screen during the Tour de France with the script focussing on the kinds of wheels used in the various modes of transportation that QBE insurance covers. Building on the "frozen moments" theme developed in the previous campaign (also directed by Brendan for ShotBox Films) the treatment involved creating a continuous fluid and free moving camera, which navigates and transitions through simple stylised scenes frozen in time within a clean white space.
Agency | SOSS Creative
Production Company | ShotBox
Direction | Brendan Cook
3D & Compositing | Shanu Shukla
Compositing & Tracking | Trevor Coates
Music | Klang
Cinematography | Simon Chapman
