The agencies aim for this campaign was to visually communicate the many roles and changing needs of a small business owner. The creative approach was to construct a multi layered scene built up of background, mid ground and foreground action loops. Each loop contains a variation of the small business owner character using the brother device to perform an important office function. Each action plays through a series of echoed movements expanding to fill the scene with complex action, then contracting again with a rhythmic pulse.

Production by Rasic and Partners
Agency - OMD
Direction by Brendan Cook
Post production by Darryn Rogers / pictureDRIFT
Music by Josh Graham