abc2 / hummingbird ident

I wrote and directed this campaign ident through pictureDRIFT for ABC2 Australia. The aim was to extend the current suite of idents and represent the quirky, cheeky and youthful character of the channel. The idents needed to feature the channel colours of pink and green and communicate a new interpretation on the tagline "Always Brighter". In this ident a cheeky hummingbird sips on tasty floral nectar which inspires a creative addition to a garden statue.

Concept | Brendan Cook & Nick George
Direction | Brendan Cook
Animation & VFX | Mirage VFX
Photography | Brendan Cook
Cinematography / Kevin Scott
Music | Uncanny Valley